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About Us
WHY ATX?
When it comes to your health, what you consume shouldn't be driven by trends, hype, or flashy packaging. It should be guided by intention, quality, and results you can feel.
At ATX Nutrition, we don’t believe in adding ingredients just to tick boxes. Every element in our formulation serves a clear purpose — to help your body recover better, manage stress, and stay consistent through demanding routines.
We’ve cut out what doesn’t serve you — no unnecessary fillers, no artificial gimmicks, and no short-term fixes. Instead, we focus on clean, high-quality nutrition that works in sync with your lifestyle.
The result?
A product that goes beyond surface-level claims. One that supports your well-being not just during a workout, but across the entire day — physically, mentally, and emotionally.
Because when you choose ATX, you’re not just buying protein.
You’re making a choice to be more mindful about what goes into your system and how it supports you from the inside out.
The 5 Powerhouse Extracts
More than herbs. These are your daily backup team.
ASHWAGANDHA
Stress, meet stability.
Helps lower cortisol levels, improve sleep, and support calm focus so your brain isn’t spiraling while your body’s grinding.
Shatavari (Asparagus Racemosus)
Inner balance, outer strength
Traditionally used to support hormonal health, stamina, and immune resilience. Think of it as your endurance herb — mentally and physically.
Safed Musli (Chlorophytum Borivilianum)
Focus. Mood. Drive.
An energy adaptogen that helps sharpen mental clarity, support libido, and restore natural vitality — no caffeine crash required.
Gokshura (Tribulus Terrestris)
The natural strength booster.
Known to support testosterone levels, muscle strength, and workout recovery — minus the shady shortcuts.
Indian Kudzu (Pueraria Tuberosa)
Cellular repair, from the roots up.
A rare adaptogen used in Ayurveda to aid regeneration, boost vitality, and fight fatigue at a deeper level.
Formulated with Purpose. Backed by Thought.
At ATX, every product begins with a clear question:
How can this support the human body not just in workouts, but in everyday performance?
This formula was developed with a focus on precision and purpose. Each ingredient has been thoughtfully selected to serve a specific function supporting recovery, promoting consistency, and helping individuals perform at their best, both mentally and physically.
We’ve worked with qualified professionals and referenced clinical research to ensure that the combination of ingredients isn’t just safe and effective, it’s intelligent. The result is a formulation that integrates smoothly into active routines, supports long-term adherence, and earns its place in both everyday lifestyles and serious training environments.
Whether you’re a working professional looking for sustained energy, or a coach recommending products to your clients, ATX offers a dependable, science-informed solution you can stand behind.
It’s nutrition with intention — created to meet the needs of real bodies, real schedules, and real goals.
Sunfiber® – The Invisible Hero
You can’t see it. you can’t taste it. But your gut will feel the difference.
While others chase protein highs, we don’t ignore the stuff that keeps your body actually running right.
Sunfiber® is a clinically backed, low-FODMAP soluble fiber that supports digestion, improves nutrient absorption, and keeps your gut calm without the bloating, cramping, or awkward gas.
Why It Matters:
Improves Digestion
Breaks down better. Absorbs more. No bathroom drama.
Supports a Healthier Gut Microbiome
Feeds the good bacteria — not the hype.
Reduces Bloating & Gas
Gentle on the gut. Strong on results.
Boosts Satiety
Keeps you fuller, longer. Because hunger shouldn’t hijack your day.
GLANBIA – The Gold Standard
Where your whey comes from matters.
That’s why we chose the best in the game.
ATX uses whey protein sourced from Glanbia Nutritionals – a global pioneer in clean, high-quality, performance-led dairy.
This isn’t mass-market, cut-corner stuff. It’s grass-fed, responsibly processed, and rigorously tested so every satchet delivers what it promises.
Why Glanbia?
Because when you're investing in your body, trust matters. We chose Glanbia not just for their globally respected whey but for the consistency, care, and integrity behind every batch. It’s clean, clinically backed, and built to perform without compromise. No cheap shortcuts. No hidden fillers. Just quality you can feel, from a source that shows up for you every single time.
What Sets ATX Apart?
1. Function-First Formulation
We don’t chase trends. Our approach to formulation is built around one goal: supporting real performance and recovery. Every ingredient is selected for its functional value and nothing is added without purpose.
2. Clean, Premium-Grade Whey
Sourced from Glanbia: one of the most respected global suppliers, our whey delivers high bioavailability, easy digestion, and consistency you can feel.
3. Everyday Friendly.
It’s for professionals, parents, students, and anyone trying to stay steady through long days, high stress, and active lifestyles.
4. Designed for Indian Lifestyles
From flavours like Kesar Kulfi to herbs rooted in Indian wellness, we’ve created a product that feels familiar without compromising on quality or science.
5. Trusted by Professionals
We work closely with certified nutritionists, coaches, and trainers who understand the impact of every ingredient and every gram. ATX is a product you can recommend because it’s built to perform.
ATX is more than a supplement.
It’s a tool to help you show up stronger in every version of your day.
⚽ Trusted at the Highest Level of Sport
ATX Nutrition was proud to serve as the official nutrition partner for NorthEast United FC — one of India’s premier football clubs competing in the Indian Super League (ISL).
As a brand committed to high-performance, science-backed recovery, and everyday consistency, we were selected to support the athletes of NEUFC throughout their professional season, helping them train harder, recover smarter, and stay consistent on and off the pitch.
The club, owned by actor and fitness advocate John Abraham, represents not just elite athleticism, but also discipline, dedication, and a forward-thinking approach to fitness — values that align directly with what ATX stands for.
Whether it’s footballers chasing peak performance, or everyday professionals trying to stay steady through long hours and workouts — ATX delivers trusted nutrition across every level of intensity.
